Advertising and marketing
154 studies in the past 365 days. Tags are assigned automatically from titles and abstracts; a study can carry several.
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Implementation of Deep Learning Using Long Short-Term Memory (LSTM) for a Web-Based Online Gambling Advertisement Detection System
The widespread distribution of online gambling advertisements on digital platforms has become a significant issue requiring an automated detection system. This study aims to implement Deep Learning using a Long Short-Term Memory (LSTM) architecture to detect online gambling advertisements within a web-based environment …
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Unhealthy Digital Marketing Among Aboriginal People in Australia: Findings From the #DigitalMob Pilot Study
Issue Addressed: This study aimed to quantify Aboriginal adults' exposure to digital marketing of unhealthy food and beverages, alcohol, gambling, tobacco and e-cigarettes; analyse demographic differences in marketing exposure; and describe the nature of digital marketing reaching Aboriginal audiences, including brands, platforms and marketing tactics …
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“Please Gamble Responsibly”: Sports Betting Advertisement Strategies During Men’s and Women’s Professional Basketball Broadcasts
This study content analyzed 147 sports betting advertisements during the 2025 playoffs for the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) seasons. The study assesses differences in gender representation, volume, promotional strategies, and responsible betting messaging …
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The Relationship Between Powerball Jackpot Size and Lottery Sales in Texas: Evidence from 2022–2025 Data
In recent years, Powerball jackpots have reached exceptionally high levels, attracting substantial public attention and raising questions about how jackpot size is related to lottery ticket sales. This study examines the relationship between large Powerball jackpots and ticket sales in Texas from 2022 to 2025 …
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Detection of Online Gambling Promotional Comments on YouTube Using IndoBERT
Online gambling promotional comments on YouTube have become increasingly widespread and are difficult to detect with conventional moderation systems because they use informal language, varied spellings, and disguised keywords …
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Legal Framework, Limits of Media Regulation, and Communication Aspects Regarding the Ban on Gambling Advertising in Radio and Television Programs in Bulgaria
advertising in radio and television programmes in Bulgaria …
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Casino and Online Self-Exclusion in Canada: Awareness, Uptake, and Compliance
Voluntary self-exclusion (VSE) is a widely available harm-reduction strategy for individuals experiencing gambling-related harm. However, little is known about factors associated with VSE awareness and utilisation, or gambling during the self-exclusion period …
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Combatting gambling in Ireland: adopting demand and supply strategies from the fight against big tobacco and alcohol
This paper outlines the threat posed by gambling in Ireland and proposes a range of policy responses …
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AN ANALYSIS OF ONLINE GAMBLING IN THE DIGITAL AGE: RISKS, REGULATION, AND SOCIAL-ECONOMICS IMPACTS
Online gambling has intensified public-health, family-welfare and regulatory concerns by making betting accessible through mobile devices, digital payments and cross-border platforms. Although some jurisdictions permit licensed operators and derive fiscal revenue from them, Indonesia prohibits gambling, creating a different legal and policy context …
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The Prevalence of Gambling Advertising during a Matchday of the German Bundesliga: A Frequency and Content Analysis of Live TV Coverage, Sport Highlight Programmes and Social Media
Abstract Gambling advertising is prevalent in sports, especially football. Sponsoring teams, leagues, and national and international competitions is an effective marketing strategy for gambling providers to reach a wide audience. This ‘gamblification’ of football poses risks to public health, particularly for vulnerable groups …
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DILEMA ETIKA SPONSORSHIP DI LINGKUNGAN PERGURUAN TINGGI: ANALISIS KASUS PROMOSI JUDI ONLINE MAHASISWA DI SINGARAJA
This study aims to analyze ethical dilemmas in sponsorship practices among university students, focusing on the case of online gambling promotions in Singaraja. The rapid development of digital technology has encouraged students to utilize social media not only as a means of communication but also as a source of income through sponsorship activities …
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Widespread Suspected Illegal Advertising of Paid Loot Boxes and Social Casino Games in Belgium: Empowered by the EU Digital Services Act to Assess Compliance Using Meta's Ad Repository
Paid loot boxes and social casino mechanics are gambling-like products inside video games that provide random rewards in exchange for real-world money. These products may cause harm to vulnerable consumers, e.g., children and adults experiencing gambling harms …
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Gambling Advertising and Problem Gambling in the United States: Multi‐Level Evidence Beyond Sports‐Betting Legal Status
ABSTRACT US gambling debates often center on the legal status of sports‐betting, but advertising can also be used as a distinct policy lever. This paper presents the findings of two related studies …
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Environmental and Cognitive Factors Associated with Adolescent Gambling Experience: Focusing on Exposure to Gambling Promotional Materials, Peer Gambling Exposure, and Gambling Risk Perception
This study aimed to examine environmental and cognitive factors associated with lifetime gambling experience among adolescents. Data were drawn from the 2025 Survey on Youth Gambling, and a total of 13,481 adolescents were included in the final analytic sample. Lifetime gambling experience was specified as the dependent variable …
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From scroll to norm: How gambling norms are being shaped by social media sponsorships
Abstract Background and aims Gambling sponsorship is increasingly visible on social media, yet it remains unclear how it contributes to the perceived normalization of gambling. This study explores whether sponsored gambling posts endorsed on social media affect young adults' perceived descriptive and injunctive gambling norms …
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“Daddy, What’s a Cigarette?” The Relevance of Tobacco Control for Universal Norms of Gambling Regulation
Abstract Like tobacco, gambling is a risky, urge-driven lifestyle choice with serious health, social and economic consequences, while simultaneously representing a lucrative global industry shaped by powerful commercial interests …
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Behind the Shirt: Examining Trends in the Commercial Relationships Between English Premier League Football Clubs and Gambling Companies
Background In August 2026, the English Premier League (EPL) banned front-of-shirt gambling sponsorships to reduce gambling marketing exposure. Shirt sponsorship represents one aspect of broader commercial relationships between football clubs and gambling companies, often not covered by existing industry codes …
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Sportsbook Promotions and the Growth of Parlay Wagering
Sportsbook promotions may influence not only how much consumers bet but also which gambling products they choose …
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Rethinking Gambling Regulation in Ghana: a Case for Legislative Reform
Abstract In Ghana there has been a rise in gambling linked to the expansion of the gambling industry, the rapid evolution of gambling products, and aggressive marketing. This is in stark contrast to what pertained two decades ago when Ghana passed the Gaming Act …
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An Exploratory Study of Factors Associated with Adolescents’ Gambling Recommendation Behavior: Focusing on Selected Components of Differential Association and Social Learning Theories
This study aims to explore the social, environmental, and individual factors associated with gambling recommendation behavior among adolescents …
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Iklan Layanan Masyarakat Pencegahan JUDOL Menggunakan Teknik Sinematografi
Public Service Advertisement (PSA) plays an important role as an educational communication medium for the community, one of which is in preventing the increasing spread of online gambling …
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The Effect of Online Gambling Promotion on Instagram on the Attitudes of Generation Z in Palembang
The rapid development of digital communication has changed how audiences encounter, process, and respond to promotional messages. Instagram has become an important social media platform for information, interaction, entertainment, and promotion, while also being used to distribute online gambling content …
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Student Gambling Behaviour: A Comprehensive Review of Motivational Drivers, Risk Determinants, and Regulatory Frameworks
Student gambling has become a significant public health concern, with rising prevalence and increasing vulnerability to associated harms among young people. This paper presents a state-of-the-art review of the literature on the motivations, risk factors, and policy and regulatory measures related to student gambling …
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Regulatory Whack-a-mole: A Rapid Scoping Review of Gambling Marketing Restrictions and their (in)Effectiveness
Purpose Of Review: Gambling marketing increases participation, spending, and harm. Marketing restrictions represent the best regulatory response …
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EFEKTIVITAS PENEGAKKAN HUKUM TERHADAP PELAKU PROMOSI JUDI ONLINE MELALUI FITUR KOLOM KOMENTAR MEDIA SOSIAL YOUTUBE
The escalation of online gambling practices in Indonesia has reached a concerning stage, transforming from a mere social issue into a systemic threat to economic stability and national cyber integrity …
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Advertising, Consumer Behaviour, and Inclusive Sustainable Development: Assessing the Socio-Economic Influence of Liquor and Betting Companies in South Africa
Advertising plays a pivotal role in shaping consumer behaviour, influencing market dynamics, and driving sustainable economic activity. In South Africa, liquor and betting companies constitute significant contributors to the economy through employment, taxation, and investment …
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Visual Characteristics of Online Gambling Advertisement Comments Spam in YouTube Shorts: An Indonesian Context
The high number of online gamblers in Indonesia is linked to the availability of information regarding the names of online gambling sites. This kind of information often obtained through YouTube Shorts comment sections …
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A narrative review of qualitative studies exploring the normalization of gambling for youth and younger adults
Gambling is a highly visible and socially embedded activity among young people, with marketing, social practices, and digital platforms shaping perceptions and behaviours …
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Podcast advertising by online sports betting platforms and alcohol brands, 2024-2025
Online sports betting has expanded rapidly in the United States following the 2018 Supreme Court decision in Murphy v. National Collegiate Athletic Association, with a growing body of research linking this expansion to increases in problem gambling, financial distress, bankruptcy filings, and intimate partner violence …
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How Cognitive Bias Shapes Gambling Behaviour and Consumer Vulnerability
The rapid expansion of digital gambling platforms significantly amplifies consumer vulnerability and gambling related harm, yet interdisciplinary literature synthe-sizing cognitive distortions, AI driven marketing personalization, and regulatory gover-nance gaps remains limited …
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Law Enforcement Against Instagram Celebrities And Influencers Promoting Online Gambling Through Social Media Based on The Provisions of Article 27 Paragraph (2) in Conjunction With Article 45 Paragraph (3) of Law Number 1 of 2024
The development of information technology and the widespread use of social media have provided extensive opportunities for Instagram celebrities and influencers to disseminate various forms of information, promotion, and communication to the public …
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Sports sponsorship, gambling bans, and regulatory compliance: a systematic review
This systematic review evaluates the impact of sports sponsorship bans and betting restrictions on marketing practices, regulatory compliance, and consumer behavior following global market liberalization …
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Regulation of advertising for gambling, cigarettes, and alcohol: A systematic review of the literature
This PRISMA-compliant systematic review provides the first comparative analysis of gambling, tobacco, and alcohol advertising regulation across both traditional and digital media environments and across three regulatory levels: state, industry self-regulation, and platform policies, representing a multi-industry, multi-level, and interdisciplinary …
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Challenges in Law Enforcement Against Online Gambling Promotion by Social Media Influencers: Protecting Indonesia's Digital Generation
The increasing use of social media has facilitated online gambling promotion by influencers, creating significant challenges for criminal law enforcement in Indonesia …
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How Does Gambling Marketing Affect Behaviours and Attitudes? A Systematic Review of Qualitative Studies
Abstract Purpose of Review Gambling marketing is pervasive. Evidence suggests that greater exposure to gambling marketing can increase gambling engagement and elevate the risk of gambling harm. The effects of marketing are likely to vary across population groups and across different types of marketing …
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Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
Online sports betting has been increasingly used thanks to online betting sites’ excessive marketing and advertising. Two between-subjects experimental studies tested how the presence of celebrities or betting inducements on social media advertisements influences consumer attitudes and behaviors …
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Probability Models and Optimization of Strategies in Sports Betting
The article explores the mathematical basis of the functioning of the sports betting market, which, in the conditions of intensive media promotion, is mistakenly interpreted by the mass consciousness as a sphere of random success …
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Influencer Liability for the Dissemination of Online Gambling Through Electronic Systems
The rapid growth of social media has significantly expanded the dissemination of online gambling promotions through electronic systems, with influencers playing an increasingly prominent role …
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Advertising in Traditional Media and Gambling Behaviours in Young Adults
The proliferation of gambling advertising across various media formats raises urgent concerns about its potential impact on gambling behaviours …
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Comparing Naïve Bayes and SVM for Public Sentiment on Online Gambling Policies
Online gambling has become a major digital and social issue in Indonesia, prompting the government to implement various enforcement policies such as website blocking, account suspension, and advertisement filtering. However, illegal gambling content continues to circulate widely on social media platforms, generating diverse public reactions …
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Trustworthiness of responsible gambling ads: How sponsor type and message framing affect emerging adults who sports bet
Sports betting is a common activity for emerging adults (ages 18-29) and is associated with financial harm, academic decline, and psychological distress …
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RESTRICTING SPORTSBOOK and GAMBLING ADVERTISING WITHIN FIRST AMENDMENT COMMERCIAL FREE SPEECH PROTECTIONS
This article examines how the proliferation of legalized sports gambling and ubiquitous sportsbook advertising, now a fixture of broadcasts and live events, warrants targeted First Amendment restrictions on commercial speech to protect public health and safety …
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There, but Invisible: Warning Messages in Czech Gambling Advertising during Football Broadcasts
Gambling advertising during live sports broadcasts raises significant public health concerns, yet regulatory compliance (particularly regarding warning messages) remains underexplored. This study aims to evaluate how common warning messages are and how much screen space they occupy in gambling adverts during live top-tier Czech football broadcasts …
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Social media advertising by sports betting companies and its influence on consumer behavior
Advertising for sports betting platforms on digital platforms has experienced exponential growth in recent years, capturing the attention of young people in particular through social media platforms such as X (formerly Twitter), TikTok, and YouTube …
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Gender Representations and Advertising Appeals in Gambling Brands’ Communication
Abstract In recent years, the gambling industry has positioned itself at the fore-front of digital innovation, leveraging internet technologies, gamification techniques, and influencer marketing to shape consumer behavior and foster brand loyalty …
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“Show me the money!”: Esports betting behaviour of Gen Z: antecedents, motivations and marketing exposure
THE AIM OF THE PAPERThis study investigates the esports betting behaviour of Gen Z, focusing on psychological, social, and commercial factors associated with betting habits …
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Pesan Persuasif dan Costumer Engagement Terhadap Iklan Perjudian Manipulasi AI di Facebook
In the midst of current technological developments, various new gambling advertising trends have emerged; one of which is manipulating videos of public figures, such as Mata Najwa, Raffi Ahmad, Atta Halilintar, and many more, with artificial intelligence (AI). The AI-manipulated content is then distributed through social media, such as Facebook …
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Penerapan Algoritma Logistic Regression dalam Deteksi Komentar Promosi Judi Online pada YouTube
The growing popularity of video-based social media platforms such as YouTube has significantly increased user interaction through comment sections. However, this high level of activity has also led to the misuse of comment sections to promote online gambling through various writing patterns intended to disguise specific keywords …
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Multimodal Deep Learning for Online Gambling Promotion Detection on Indonesian Social Media
Online gambling promotion has become a major social problem in Indonesia, generating billions of rupiah in annual transactions despite strict legal prohibitions. Existing detection methods primarily focus on textual content while overlooking the visual information commonly used in social media promotions …
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Digital Forensic Analysis of Online Gambling Cases on Instagram Application using National Institute of Standards and Technology Method
Advances in communication technology and social media, particularly Instagram, have created opportunities for the misuse of digital platforms to promote online gambling via the Direct Message (DM) feature.The private nature of this communication and the dynamic nature of digital data make the identification and verification processes more complex …
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Detecting Indonesian Online Gambling Promotions in Digital Images: An OCR-LSTM Pipeline
The rapid spread of online gambling promotions via digital images on social media renders manual identification processes highly inefficient, necessitating an automated detection system …
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Change in Advertising Exposure of Unhealthy Commodities After the Implementation of an Outdoor Advertising Restrictions Policy in Bristol, UK: A Descriptive Study
In 2021, Bristol, UK, implemented a city-wide policy restricting advertising of unhealthy commodities on council-owned sites. We aimed to describe advertising exposure before and after the implementation of the policy in Bristol …
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Twinkle twinkle little star: Gambling and child recognition of the Irish national lottery logo
Online and physical gambling activity has increased exponentially in the UK, Ireland, and Europe over the last 15 years. In Ireland, the National Lottery logo depicts a friendly, anthropomorphic ‘dancing star’, which is reminiscent of a nursery rhyme character. This research sought to examine children’s recognition of the National Lottery logo …
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Pengalaman Masyarakat dalam Menghadapi Maraknya Iklan Judi Online di Instagram
The rise of online gambling advertisements on Instagram illustrates how social media algorithms shape users’ digital experiences through targeted and repetitive exposure …
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'I Battle With This Gambling Addiction Every Day'. Learning From Lived Experiences of Recovery to Guide Gambling Harm Prevention Strategies
Gambling harm is a significant public health issue affecting individuals, families and communities. In Australia, gambling is deeply embedded within everyday life, supported by the widespread availability of gambling products and industry marketing …
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Influence of sponsorship on betting intentions: from linear to deep learning models
Sports sponsorship by commercial betting providers is an essential source of income for sports entities worldwide …
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‘I’ll come across something within a minute, guaranteed’: how young people who gamble experience gambling advertising under strict advertising regulations in Belgium
Volume 26, Issue 2, August 2026, Page 277-297 .
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Regulations on gambling advertising in Europe: a comparative policy review
Volume 26, Issue 2, August 2026, Page 207-233 .
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Online Gambling Promotion Liability under Indonesian Electronic Information Law
General Background Digital technology and social media have reshaped public interaction while also creating new forms of cybercrime. Specific Background One growing legal issue is the promotion of online gambling websites through social media platforms using links, referrals, endorsements, and disguised digital content …
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Criminal Liability Of Perpetrators Who Promote Online Gambling Based On (A Study Of Decision Number 91/Pid.Sus/2024/Pn Lsm)
The development of information technology has driven the shift of crimes into cyberspace, including the increasingly widespread practice of online gambling. Promotion through social media by influencers has expanded pub-lic access to gambling activities and generated serious social and legal im-pacts …
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Gambling Disorder in the Digital Era: Clinical Challenges and Public Health Gaps in Brazil
Introduction Gambling Disorder (GD) is the only behavioral addiction formally recognized by DSM-5-TR and ICD-11. Its prevalence has been increasing worldwide, driven by the expansion of online gambling, which enhances availability, anonymity, and exposure, leading to significant clinical, social, and economic consequences …
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Gambling Advertising During the UEFA Euro Football Championship: A Frequency and Content Analysis in TV Coverage and Social Media
Abstract: Aims: According to the German State Treaty on Gambling, gambling advertising must not be excessive. However, what counts as excessive is not defined, nor are there any frameworks for classifying advertising. The present study therefore quantifies and classifies gambling advertising during a specific sports event …
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Perception of gambling marketing among Spanish adolescents: an analysis based on gambling severity risk
Volume 26, Issue 2, August 2026, Page 155-176 .
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"You Can Just Watch the Game for Fun": Young People's Messages to Major Professional Sporting Organisations About the Relationship Between Gambling and Sport
Issue Addressed: Many Australian young people now think that gambling is a normal part of sport. However, there is still resistance from sporting codes and governments to implementing evidence-based strategies that are known to protect young people from gambling messages during sport …
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Business Performance of Resorts and Casino: Basis for Sustainability Plan
This study examines the business performance of Company A, a mid-sized resorts and casino establishment located in Binangonan, Rizal, with the aim of developing a sustainability plan focused on operations, marketing, and competitiveness …
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Criminal Law Analysis of the Role of Influencers in Online Gambling Promotion in Indonesia
The phenomenon of online gambling in Indonesia involving influencers as promoters through social media raises complex criminal law issues. This normative research with a statutory approach analyzes legal regulations and criminal liability of influencers in online gambling promotion …
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Online gambling as a public health and regulatory challenge: moving beyond individual responsibility
Online gambling has expanded faster than the public health systems and regulatory frameworks designed to contain its harms …
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Normalizing Online Gambling Through Multimodal Food and Beverage Advertising Imagery
Online gambling advertisements have become increasingly prevalent across Indonesian social media platforms, although gambling is legally prohibited in Indonesia. These advertisements employ covert advertising strategies by masquerading as online gambling through familiar food and beverage imagery …
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Cognitive Biases in Digital Gambling: Insights from the South African Context
The rapid growth of digital gambling platforms has transformed consumer engagement while increasing psychological vulnerabilities, particularly cognitive biases that distort decision-making and risk perception …
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Global Review of Assessments of Online Gambling Policies Affecting Youths: Bans, Legalisation, Advertising Restrictions, and ‘Responsible Gambling’
Abstract Purpose of Review Online gambling regulation has become more permissive in many regions, particularly in Western countries, and stakeholders are concerned about young people (aged ≤ 25) and other vulnerable consumers experiencing harm …
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Affected others’ perspectives on the burden, drivers, and prevention of gambling-related harms: a qualitative study
Abstract Background Gambling is increasingly recognised as a public health concern, with harms extending beyond individuals who gamble to families and communities. However, young people and adults affected by others’ gambling remain under-represented in research on harm prevention messaging …
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Penegakan Hukum Terhadap Fenomena “Endorsement” Situs Judi Online Oleh Selebgram Di Kepolisian Daerah Bali
Online gambling businesses utilize social media influencers who provide paid endorsement and marketing services. These influencers promote their sites with the promise of lucrative payments. Article 45 paragraph 3 of Law Number 1 of 2024 regulates advertising for online gambling companies …
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Modern Sports: Sponsorship, Betting, and Fiqh Ethics
Modern sports have transformed into a global industry involving massive capital turnover through sponsorship and broadcasting rights. However, this evolution has also raised ethical challenges concerning betting practices (maysir) …
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A significant minority of Dutch gambling adverts on social media illegally targeted and likely reached under-24s: Assessing compliance using Meta's advertising repository mandated by the EU Digital Services Act
Abstract Background and aims Many countries have legalised gambling, negatively impacting public health. Stakeholders are particularly concerned about online gambling advertising harming young adults. The Netherlands has legalised offline and online gambling, but subsequently introduced restrictions on advertising …
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Gambling adverts on social media reach 2.3 times more men than women: Using the Meta Ad library to assess gambling advertising in Ireland
Abstract Background and aims Gambling is a public health issue, leading to many harms. Gambling advertising is prevalent and constant, including on social media, which allows for personalised targeting and wide reach. Our aim was to understand the reach and target demographics such advertising …
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Digital Gambling Marketing and Consumer Behaviour in South Africa: Insights from the Digital Gambling Influence Framework
This study investigates the impact of digital gambling marketing on consumer behaviour, emphasising the interplay among AI-driven personalisation, social media influence, cognitive biases, ethical considerations, and regulatory governance …
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Child-Oriented Marketing Practices Associated with Ireland’s Televised National Lottery Draws: A Secondary Analysis of Associated Programming and Screening Times
There is sustained evidence of youth National Lottery participation in Ireland. Youth participation in gambling is associated with future problem gambling in adulthood.. Recent evidence suggests that National Lottery marketing materials in Ireland are overly child oriented …
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A cross-modal attention for detecting hidden online gambling promotion in multilingual multimodal watermarked advertising images
Abstract Online gambling operators increasingly evade regulation by concealing promotional content within watermarked advertising images across social media and compromised domains. Traditional text-centric monitoring fails in these scenarios, particularly in multilingual environments where visual obfuscation masks critical semantic cues …
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EFFECT OF PROMOTIONAL STRATEGIES ON LOTTERY PRODUCTS SALES IN NIGERIA
Promotion strategies are critical in influencing consumer behavior and driving sales in various industries, including the lottery sector. Despite its long-standing presence and significant economic contributions, lottery industry faces increasing challenges in sustaining and growing its consumer base …
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المكاسب المالية عبر وسائل التواصل المعاصرة (دراسة فقهية مقارنة) Financial Gains Through Modern Communication Media (A Comparative Jurisprudential Study)
تهدف الدراسة من هذا البحث إلى بيان المعاملات المالية التي انتشرت على وسائل التواصل المعاصرة ومن هذه المعاملات المالية التجارة الإلكترونية، التسويق الشبكي، المراهنات الإلكترونية منصات عرض المحتوى(Tik Tok) – فأردت أن أبين من الناحية الفقهية مدى شرعية هذه المعاملات المالية والمكاسب الناتجة عنها حتى يتبين ما هو مباح وندع منها ما خالف قواعد وأحكام الشريعة …
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What Strategies Are Used to Market Digital Gambling to Young People?: A Scoping Review
Research indicates that digital gambling, including through online sites and smartphone apps, is an increasing issue among youth. The aim of this scoping review is to identify and map literature exploring how digital strategies are used to market digital gambling products to young people …
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Liability for Criminal Acts of Promoting Online Gambling Through Electronic Media
The development of information technology and social media has had a significant impact on the pattern of public interaction, including the emergence of the crime of promoting online gambling through electronic media …
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Analisis Bahasa Persuasi yang Disertai Iming – Iming dalam Promosi Judi Online
Language is a communication tool that has an important role in conveying information, ideas, and influencing others. In promotional activities, persuasive language is often used to attract public interest, including in online gambling activities …
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Perlindungan Hukum bagi Streamer yang Dijadikan Sarana Promosi Judi Online melalui Fitur Donasi
The misuse of the donation feature on streaming platforms as a means of promoting online gambling shows a deviation from the original function of the feature, which should be a place for appreciation and voluntary support for streamers …
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Legal Analysis of the Misuse of Live Streaming on the TikTok Platform as a Medium for Promoting Online Gambling
The rapid development of information and communication technology has significantly changed human behavior, particularly in the realm of social media, with platforms like TikTok gaining massive popularity …
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(Mis)Comprehension and (Mistaken) Attractiveness of Financial Gambling Inducements among UK Bettors
Abstract Financial gambling inducements such as ‘free’ bets and welcome bonuses involve complex wagering requirements that many consumers miscomprehend. UK regulations cap these wagering requirements at x10 (i.e., users must wager x10 the bonus before withdrawal) but don’t require worked examples to aid comprehension …
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Direct gambling marketing, direct harm: A randomised experiment
Background And Aims: Whether gambling marketing has a causal effect on harm is of regulatory interest. Direct marketing offers (emails, push notifications and text messages) are frequently received by people with active gambling accounts, but they can opt out …
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The Dilemma of Law Enforcement in Determining Suspects in Online Gambling Site Promotion Cases: A Case Study at the South Sulawesi Regional Police
This study aims to identify and analyze the obstacles faced by the police in determining suspects in cases involving the promotion of online gambling sites through information technology. This research employs an empirical legal research method, which examines the application of legal norms based on real conditions in the field …
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The Dilemma of Law Enforcement in Determining Suspects in Online Gambling Site Promotion Cases: A Case Study at the South Sulawesi Regional Police
This study aims to identify and analyze the obstacles faced by the police in determining suspects in cases involving the promotion of online gambling sites through information technology. This research employs an empirical legal research method, which examines the application of legal norms based on real conditions in the field …
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Criminal Responsibility Of Influencers Who Promote Online Gambling On Social Media
This research aims to find out and analyse the Criminal Responsibility of Influencers Who Promote Online Gambling on Social MediaThis research is carried out using the Normative research method, also called doctrinal law research, which is often conceptualised as what is written in laws and regulations or laws are conceptualized as rules or norms that are …
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Criminal Responsibility Of Influencers Who Promote Online Gambling On Social Media
This research aims to find out and analyse the Criminal Responsibility of Influencers Who Promote Online Gambling on Social MediaThis research is carried out using the Normative research method, also called doctrinal law research, which is often conceptualised as what is written in laws and regulations or laws are conceptualized as rules or norms that are …
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"They make it seem harmless": a qualitative investigation into women's perceptions about novel gambling promotions and public relations strategies
The gambling industry uses a range of marketing strategies to increase the appeal and normalisation of their products. While there has been significant focus on how the gambling industry targets young men, there is evidence that the industry is increasingly using innovative marketing strategies to appeal to women …
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This is 'offside': Gambling advertising during Czech football broadcasts
Abstract Background and Aims Gambling advertising during sports broadcasts has received increasing academic attention, although research has primarily focused on the United Kingdom context. This study addresses this geographical limitation by conducting a comprehensive content analysis of gambling advertising during football broadcasts in the Czech Republic …
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Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm …
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Australia's proposed gambling reforms may be good for industry, but not for public health
Gambling industry harms are a major global public health concern (Van Schalkwyk et al. 2021, Thomas et al. 2023a, Cowlishaw et al. 2025). They contribute to financial hardship, family violence, relationship breakdown, and, in severe cases, suicide (Marionneau et al. 2023) …
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The Influence of Gambling Advertising on Consumers' Gambling Purchasing Decisions
This study investigates the influence of gambling advertisements on consumers’ betting decisions within the Maltese context …
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Matraquage médiatique, addiction et risques sanitaires liés aux paris sportifs en ligne à Abidjan (Côte d’Ivoire): Media masking, addiction and health risks linked to online sports betting in Abidjan (Ivory Coast)
Étrange en apparence qu’une étude scientifique de se pencher sur la question des paris sportifs en ligne et de l’engouement qui s’est développement autour ces dernières années. Certainement, le contexte, les réformes et le déploiement du numérique y ont contribué. Nul besoin de se déplacer désormais pour être acteurs majeurs d’une compétition …
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Mobile Gambling: Unexplored Risks to Children and Families
Gambling and sports betting have increased in popularity since the 2018 Supreme Court decision to allow states to authorize these industries to operate online. Although mobile gambling and sports betting are experienced as fun pastimes for some adults, evidence of downsides is mounting …
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The impact of gambling advertising on young people: identification of their latent attitudes and perceptions
The rise in gambling in Spain, especially among young people aged 18 to 35, has been accompanied by a strong increase in gambling advertising, which promotes risky behaviours associated with gambling. This study analyses the perceptions and attitudes of this group towards betting and gambling advertising and their relationship with gambling intention …
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Online Gambling Promotion From the Perspective of Positive Law and Islamic Criminal Law: A Case Study of the Jambi Regional Police
Abstrak Penelitian ini berangkat dari maraknya promosi judi online yang memanfaatkan media sosial dan platform digital sebagai sarana penyebaran konten bermuatan perjudian …
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The impact of improper promotion of sports lottery on the harm of purchasing sports lottery: an intermediary in a regulatory chain
To explore the relationship between the improper promotion of lottery games and the harm caused by lottery players' purchase of lottery tickets, as well as the chain mediating role of the compulsive tendency of lottery purchase addiction, bad lottery purchase behaviors, and responsible lottery purchase beliefs …
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Examining Muslim’s Boycott Behaviour toward Online Gambling Products: The Roles of Religious Beliefs, Product Judgment, and Digital Marketing Interactions
This study examines Muslim consumers’ boycott behaviour toward online gambling products by integrating religious beliefs, product judgment, and digital marketing interactions within a structural model …
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OS EFEITOS E IMPACTOS DAS APOSTAS E JOGOS DE AZAR NA VIDA DE SEUS CONSUMIDORES
This study seeks to analyze the expansion of sports betting in Brazil and its social and psychological impacts, with an emphasis on the influence of digital marketing and easy access through online platforms …
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Take steps to raise awareness about risks, consequences of gambling
The changing landscape of gambling and sports betting in the United States is causing increased concern, particularly when it comes to young people. Although gambling is federally permitted in the United States, states have differing regulations related to casinos, state lottery, online gambling, and sports betting. More than half of U.S …
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Youth Oriented Advertising in Ireland’s National Lottery: A Quantitative Content Analysis of Advertisements
Gambling on the National Lottery in Ireland peaked recently at an annual gross spend of over €1 billion. There is ample evidence of underage participation in the lotto. Youth participation in gambling is associated with problematic gambling in adulthood …
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Perceptions of Sports Betting and Promotions in the U.S.: Evidence from a Mixed-Methods Sentiment Analysis of YouTube Comments
Abstract This study examines public attitudes toward sports betting and promotions in the United States by analyzing YouTube comments. Using keyword searches, 210 videos were identified, yielding 2,369 comments for analysis …
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Detecting Online Gambling Promotion on Social Media with Random Forest
The main problem in today’s digital era is the increasing spread of comments containing online gambling promotions on social media. This activity not only disrupts other users but also has the potential to normalize gambling behavior in the digital public sphere …
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Relationship Between Gambling Addiction and Gambling Advertisements: Role of Legal and Illegal Gambling Sites in Gambling Disorder
Online gambling addiction is rapidly increasing worldwide and in our country, becoming a significant public health concern. Data obtained from our clinic indicate that individuals often begin gambling on legal betting sites but gradually shift to illegal platforms over time …
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ХАЗАРТЪТ И МЕДИИТЕ В БЪЛГАРИЯ – ОБРАЗИ НА КЪСМЕТА И МЕДИЙНИ КАНАЛИ ЗА ВЛИЯНИЕ ОТВЪД ЗАКОНА/GAMBLING AND THE MEDIA IN BULGARIA – IMAGES OF LUCK AND MEDIA CHANNELS OF INFLUENCE BEYOND THE LAW
This article explores the relationship between gambling and the media in Bulgaria, focusing on the mechanisms of media representation of luck and the channels of its dissemination …
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Journeys Towards Harm Among Young Adult Sports Bettors: Dynamic Influences From Childhood to Early Adulthood
Abstract Sports betting increases the risk of gambling harm in young people, but little is known about their pathways into harmful betting and dynamic influences over time. This study explored journeys towards gambling harm among young Australian sports bettors and key sources of influence on their experiences, from childhood to early adulthood …
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The effect of television advertising on gambling behaviour: a quasi-experimental study during the 2022 Qatar FIFA World Cup
Gambling is a recognised public health problem, and population-level advertising restrictions may be an effective way to reduce gambling-related harm. This study fills an important evidence gap by employing a quasi-experiment to estimate the impact of television gambling advertising on gambling behaviour during the 2022 Qatar World Cup …
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Pertimbangan Hakim Dalam Menjatuhkan Putusan Tindak Pidana Promosi Judi Online Melalui Media Sosial (Studi Putusan Nomor 498/Pid.Sus/2024/Pn Pdg)
The advancement of information technology in the digital era not only brings positive impacts but also creates opportunities for technology-based crimes (cybercrime), one of which is the promotion of online gambling through social media …
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Between fiscal returns and social harm: reframing gambling regulation in Kazakhstan through international evidence
Background Since 2007, Kazakhstan has gradually modernized gambling regulation and in 2023-2024 enacted major reforms, including the creation of a specialized regulator, tighter advertising rules, expanded exclusion regimes, and stronger criminal enforcement …
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SPORT BETTING ADVERTISMENT AND ATTITUDE OF CHRISLAND UNIVERSITY FEMALE STUDENTS TOWARDS ONLINE GAMBLING
Gambling has over the years been seen as a means to obtain quick money in such a time where economic growth has dwindled …
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SCATTER IS LIFE: LIVED EXPERIENCES OF MILLENNIALS PLAYING AND VENTURING IN ONLINE GAMBLING
This study explores the lived experiences of Millennials involved in online gambling, focusing on the psychological, emotional, and financial consequences. Using a qualitative design, semi-structured interviews were conducted with 10 participants, all of whom regularly engage in online gambling …
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An Intelligent System for Detecting Online Gambling Promotion on Social Media Based on BERT and Adaptive Browser Extension
The proliferation of online gambling promotions on social media has created serious social and legal problems in Indonesia. Government efforts through site blocking and manual monitoring are often outpaced by the rapid spread and diversity of languages used to disguise promotional content …
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The impact of bookmakers’ sports sponsorship on the image of football clubs
The aim of this article is to determine the impact of sports betting sponsorship on the image of football clubs.The study seeks to answer the question of whether greater reputational benefits are achieved by the clubs themselves or by providers of betting services.An additional objective is to diagnose fans' attitudes toward betting on sports …
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Take steps to raise awareness about risks, consequences of gambling
The changing landscape of gambling and sports betting in the United States is causing increased concern, particularly when it comes to young people. Although gambling is federally permitted in the United States, states have differing regulations related to casinos, state lotteries, online gambling, and sports betting. More than half of U.S …
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Prediction Markets as Calibration Teachers for Real-Time Bidding: Market Pricing Meets Ad Auctions
Real-time bidding (RTB) systems hinge on calibrated conversion estimates because small probability errors are amplified into large budget allocation and auction outcomes …
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Comparative Evaluation of Deep Learning Architectures and Hybrid Heuristics for Automated Gambling Content Detection
The exponential proliferation of online gambling content represents a multifaceted challenge for contemporary automated content moderation systems, primarily driven by the sophisticated visual obfuscation and semantic complexity characteristic of modern digital advertising …
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Cognitive Biases in Digital Gambling: Insights from the South African Context
The rapid growth of digital gambling platforms has transformed consumer engagement while increasing psychological vulnerabilities, particularly cognitive biases that distort decision-making and risk perception …
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Pertanggungjawaban Pidana terhadap Influencer yang Melakukan Promosi Situs Judi Online saat Live Streaming di Media Sosial
This research examines criminal liability of influencers who promote online gambling sites through live streaming on social media. The research method is normative juridical with statutory and case study approaches …
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ADIKTIVNI POTENCIJAL IGARA NA SREĆU – RIZIČNOST ZA PROBLEMATIČNO KOCKANJE
The addictive potential of games of chance is a crucial factor in understanding the risk of problem gambling development. Historically linked to psychoactive substances, the concept of addictive potential is now also applied to behavioral addictions, especially gambling …
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Association between school phone restriction policies and adolescents’ cyberbullying, gambling, and substance use behaviors
Adolescents are increasingly exposed to online risks in the digital era, yet few studies have examined how school phone restriction policies relate to these risks …
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Gambling Prevention Strategies in Adolescents
One of the global social problems that is becoming increasingly noticeable is betting, or different forms of gambling. The increasing availability of online platforms, aggressive media marketing, and the advertising of such products by well-known public figures, such as actors and athletes, certainly contribute to this …
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Exploring the Cyberpsychology and Public Health Risks of Online Sports Gambling
Online gambling has rapidly evolved into a complex public mental health concern driven by persuasive digital architecture, expansive accessibility, and targeted promotional strategies …
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Gambling marketing in Finland: Experiences of exposure and regulation among Finnish individuals who gamble regularly
Gambling marketing can increase intentions to gamble, gambling consumption and gambling harms. In Finland, a substantial part of the population is at risk of gambling problems …
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Comparative Performance of Machine Learning Algorithms for Detecting Online Gambling Promotional Comments on Youtube
Online-gambling promoters increasingly exploit YouTube comment sections, using text obfuscation, Unicode characters, emojis, irregular spacing, and symbols to evade automated moderation …
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Effects of Fit Between Promotional Message and Regulatory Focus on Consumers’ Sports Betting Behavior: The Moderating Role of Consumers’ Familiarity
The sports gambling industry is an extremely competitive market. To attract more consumers, sports gambling platforms are primarily employing one of two customer acquisition strategies, namely ‘risk-free bet’ or ‘bonus money’ welcome offers …
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A two-step model for organic social media marketing in the casino industry
Purpose This study examines the long-term effects of organic social media marketing (OSM) on both online and brick-and-mortar (B&M) casinos …
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Comparison of Online Gambling Promotion Detection Performance Using DistilBERT and DeBERTa Models
Online gambling promotions on social media have become a serious concern in Indonesia, where perpetrators use ambiguous and disguised language to evade detection. This study compares two transformer-based models, DistilBERT and DeBERTa, in detecting such content within Indonesian YouTube comments …
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Comparative Analysis of IndoBERT, IndoBERTweet, and XLM-RoBERTa for Detecting Online Gambling Comments on YouTube
The proliferation of online gambling promotions in YouTube comment sections poses significant challenges for content moderation on Indonesian digital platforms …
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Deteksi Komentar dan Analisis Sentimen Promosi Judi Online pada Youtube Menggunakan IndoBERT dan XGBoost
YouTube, as a highly interactive platform, has become a medium for online gambling promotions, raising legal issues under the Electronic Information and Transactions (ITE) Law and social risks, particularly for adolescents …
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Deep Learning-Based Detection of Online Gambling Promotion Spam in Indonesian YouTube Comments
Online gambling promotion has increasingly penetrated social media platforms, with YouTube comments becoming a frequent target for spam-based advertising. Such activities not only violate platform policies but also expose users to harmful content …
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A synthesis of explanations for spatial inequalities in gambling harm: integrating social and material dimensions of place
Place matters for understanding patterns of gambling harm as shown by the spatial clustering of both 'vulnerable' people and gambling outlets. Harms are experienced at a community level (and never restricted to individuals) and are spread unequally across communities of place …
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Social media advertising of gamified problem gambling: a mixed-method analysis of the advertising nexus and financial motivation of Gen Zs
Gamified Problem Gambling (GPG) is an increasingly popular trend in Africa, with many young individuals using numerous gambling apps. Numerous studies have identified Social Media Advertising (SMA) as the primary channel for raising awareness and driving participation in GPG …
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Cricket live streaming and promotion of betting Apps: influence on Audience
This paper addresses the role of the live streaming of cricketing and advertisement of betting applications in determining audience behavior through a mixed-method research process …
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Kebijakan Penegakan Hukum Pidana Terhadap Sponsor Perjudian Online Terhadap Tim Esports Di Indonesia
The Esports industry in Indonesia is experiencing significant growth with large economic contributions, but raises legal issues related to the involvement of sponsors from online gambling companies …
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Pengembangan Model Deep Learning dengan Slang-Aware Embeddings untuk Deteksi Promosi Judi Online
Online gambling promotions on social media platforms such as YouTube often employ slang or non-standard language to evade traditional moderation systems, increasing the spread of illegal content in Indonesia. This study aims to develop a hybrid deep learning model combining BERT and LSTM to accurately detect online gambling promotions …
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ANALISIS MULTIMODALITAS TERHADAP IKLAN LAYANAN MASYARAKAT DI INSTAGRAM: STOP JUDI ONLINE SEBELUM MENYESAL: MULTIMODALITY ANALYSIS OF PUBLIC SERVICE ADVERTISING ON INSTAGRAM: STOP ONLINE GAMBLING BEFORE YOU REGRET IT
Penelitian ini mengkaji multimodalitas dalam iklan layanan masyarakat di Instagram dengan menelaah interaksi unsur linguistik, visual, spasial, dan semiotik dalam membangun pesan persuasif …
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Analisis Etika Profesi dan Pertanggungjawaban Pidana Influencer dalam Fenomena Penyebaran Judi Online di Media Sosial
The development of information and communication technology has brought about major changes in the way society interacts and conducts activities. Social media has now become a limitless public space that makes it easy for anyone to share information, express opinions, and even carry out various economic activities …
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“You must try it”: A forensic linguistics analysis of online gambling promotions in social media comment sections
This study investigates the persuasive strategies employed in online gambling advertisements circulated through social media comment sections. Drawing on a dataset of 32 interactions from TikTok between 21 August and 23 September 2025, the analysis examines how language constructs trust, credibility, and manipulation …
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The Judicial Considerations in Determining Criminal Sanctions for Complicity in Promoting Online Gambling Sites (A Study of Decision No. 967/Pid.Sus/2024/PN Tjk)
This research is motivated by the rise of online gambling site promotions through social media, particularly by influencers, which has significantly impacted the increase in gambling practices among the public …
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Misleading omissions of loot box presence disclosures: widespread unfair commercial practices in video game advertising on social media in Ireland and the EU
Loot boxes, gacha, and other gambling-like in-game purchases offer random rewards for money and may cause consumer harm, especially to children. Interpreting and strictly enforcing pre-existing consumer law to require companies to disclose loot box presence in all advertising may address some concerns …
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Cognitive Bias and the Impact of Age on Sports Betting
Popularized and heavily promoted sports betting is new to the North American sports landscape. It is a highly competitive market and as a result, providers aggressively advertise and incentivize. Several vulnerable segments exist, but young adults are most susceptible to irrational decision-making yet receive the most attention from advertisers …
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Penghasilan Content Creator dari Iklan Judi Online Perspektif Yusuf Al-Qharadawi
In the development of digital technology, the phenomenon of the proliferation of online gambling advertisements by content creators through social media has emerged …
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Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study
Military veterans may be at increased risk of posttraumatic stress disorder (PTSD) compared to the general population. PTSD is often comorbid with harmful and problematic patterns of gambling …
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THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER PURCHASING BEHAVIOR OF LOTTERY PRODUCTS IN NIGERIA
Promotion strategies are critical in influencing consumer behavior and driving sales in various industries, including the lottery sector. However, the lottery industry, despite its long-standing presence and significant economic contributions, faces increasing challenges in sustaining and growing its consumer base …
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Evidence on the effectiveness of a gamified intervention for gambling prevention problems in vocational training and university students
The expansion of gambling has raised public health concerns due to its association with increased gambling-related problems. Structural characteristics of gambling products, including games design and marketing strategies, play a central role in driving greater engagement in gambling activities …
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THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER PURCHASING BEHAVIOR OF LOTTERY PRODUCTS IN NIGERIA
Promotion strategies are critical in influencing consumer behavior and driving sales in various industries, including the lottery sector. However, the lottery industry, despite its long-standing presence and significant economic contributions, faces increasing challenges in sustaining and growing its consumer base …